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Showcase your difference. Stand out. Maximize your return.

The Art of Attraction conference, and Australian Street Art Awards and Grey Nomad Awards gala collectively offer a unique opportunity - a three for one deal where you will reach difficult-to-access tourism decision makers all in the one place through the one inter-connected tourism and travel business-to-business event.


The Art of Attraction is the only tourism conference in Australia that addresses the needs of destinations and operators that work to attract two key segments – over 55 visitors and art-loving tourists.

Meet decision makers from across Australia - 89% of previous delegates came from regional and rural Australia, and 68% were direct decision makers. 


There are hundreds of communities that are using outdoor art to help attract and entertain visitors. While Australia has a long history of creating public art to captivate visitors, such as the 1970s craze of Big Things, there has never been a way of rewarding and supporting these towns, regions and inner-city precincts. The Australian Street Art Awards remedies that shortcoming.


The Grey Nomad Awards are a national program helping regional and rural Australia while recognising those who cater to mature-age travelers in exemplary ways. Australians aged 55+ are the largest users of travel services in both time and money spent – 44.8% of all services are consumed by this segment, compared to 32.2% for those aged under 35 years and 23.0% for those aged 35 – 55. (Ibisworld)


Want a highly effective yet inexpensive way to meet tourism professionals from metropolitan, regional AND remote Australia who are decision makers?

This is the perfect opportunity.


Want to align with the fast-evolving Australian public art scene?

Keep reading.


Want to stand out to Australians aged over 55 who love our country, are cashed-up and ready to buy?  

You are in the right place.


Want to reach art-lovers who also love soft adventure, travel and telling their friends?

We have a highly engaged audience who fit your bill.

Alternatively, email

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Thank you to our marketing partner

The Art of Attraction acknowledges the traditional custodians of the land on which we will be meeting, and we pay our respects to their elders - past, present and emerging.

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