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 Conversations and meetings with tourism managers and operators throughout Australia in 2018 and 2019 made us realise that there is a real need for education, collaborative learning and idea swapping that equally embraces regional and rural Australia.

So the Art of Attraction Tourism Summit was born.

The annual conference is the climax of the

Australian Street Art Awards


Grey Nomad Awards

- two niche national tourism awards programs.

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To furnish those who are invested in attracting art-loving tourists and catering to mature-age travellers with the knowledge, tools and ideas to achieve their visions, resulting in Australians exploring every corner of our wondrous country,


First held in 2019, the inaugural Art of Attraction was a one-day and night summit.

It attracted attendees from every state and territory except Tasmania.

The overwhelming feedback from delegates was that it provided a much-needed platform to test ideas, share stories, learn from art and seniors tourism leaders, and was fun!

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"What a great single-day event it was. We hope you transform this into a multi-day event as there's so much to learn and this will prove so valuable for our team!"

- Carpentaria Shire Council

As a result of feedback like the above, the 2024 Art of Attraction will be a two-day plus Welcome Reception evening social with immersive learning.

Overall, more opportunities to network, become inspired, thinktank, share and celebrate. 

The Art of Attraction acknowledges the traditional custodians of the land on which we will be meeting, and we pay our respects to their elders - past, present and emerging.

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