Our Record

 Conversations and meetings with tourism managers and operators throughout Australia during 2018 and 2019 made us realise that there is a real need for education, collaborative learning and idea swapping that equally embraces regional and rural Australia.

So the Art of Attraction Tourism Summit was born.

The annual conference remains the climax of the

Australian Street Art Awards


Grey Nomad Awards

- two niche national tourism awards programs.

191106_3120 mod.jpg


To furnish those who are invested in attracting art-loving tourists and catering to mature-age travellers with the knowledge, tools and confidence to achieve their dreams, resulting in more Australians exploring every corner of our wondrous country,

Our Origins

First held in 2019, the inaugural Art of Attraction was a one-day and night summit that attracted attendees from every state and territory except Tasmania.

The overwhelming feedback from delegates was that it provided a much-needed platform to test ideas, share stories of resilience and success, learn from art and seniors tourism leaders, and was fun!

SCC fun lr.jpg

We Listened

" What a great inaugural event. We hope you transform this into a multi-day event as there's so much to learn and this will prove so valuable for our team!"

- Carpentaria Shire Council

As a result of feedback like this the 2022 Art of Attraction will be a three-day immersion with more opportunities to network, become inspired, thinktank, share and celebrate. 


The Art of Attraction acknowledges the traditional custodians of the land on which we will be meeting, and we pay our respects to their elders - past, present and emerging.