"Unlocking the Law of Attraction"


Day 1 - Wednesday 2 March

9.00 - 1.00

Pre-Conference Masterclass: "Street Art for Tourism 101" (Optional, additional fees apply)

The most requested masterclass after our inaugural Summit and we're thrilled to offer it in 2022. This is a must for anyone wanting to understand the social, legal, safety, strategic, regulatory, as well as the creative, intricacies involved in having world-class street art adorn your walls. Managing Director and Chief ARTchitect at Zest Events International, Andi Mether is richly experienced with 25+ years in the creative arts industry. She's optimistic, passionate and above all driven to realising her vision for the role art plays in social, environmental and community settings. With a focus on 'art for purpose', Andi will instruct you on developing strategic street art projects that maximise your ROA (Return on Art). Morning tea and lunch included. Separately ticketed event - not included in conference registration fee. Afternoon tea included.

2.00 - 4.00

Pre-Conference Street Art Walking Tour: "Walk the Wild Side" (Optional, additional fees apply)

Caloundra, our Summit central beachside town, has been quietly reinventing itself over the past couple of years to emerge as the cool capital of the Sunshine Coast.  Its collection of street art combines vibrancy, whimsy and wonder, so join us on this informative and fascinating walking tour weaving through the streets and laneways. Numbers strictly limited.

2.00 - 5.00

Pre-Conference Motor and Aqua Tour: "Law of Attraction" (Optional, additional fees apply)

Learn what motivates and excites mature-age travellers while seeing from land and sea the hub that locals describe as 'the waking dream' - Mooloolaba. It is the most fun way to discover the history, geography, sights and the wildlife that make Mooloolaba marvellous. Afternoon tea included. Numbers strictly limited.

6.00 - 8.00

"For Real" Welcome Reception

Caloundra and its surrounds offer a magical mix of natural settings and scenes combined with unique locations and attractions. At this 'For Real' welcome you will enjoy an unreal setting, unreal light refreshments, and are guaranteed to have an unreal time! Included in Full Registration. Additional fees apply for Summit only and student delegates, with additional tickets also available for accompanying adult family members and colleagues.

Day 2 - Thursday 3 March

8.00 - 9.00

Conference Registration

9.00 - 9.20

Welcome to Country - Kerry Neill

9.20 - 9.30

Official Opening - Sunshine Coast Council

9.30 - 10.30

Keynote Address

10.30 - 11.00

Tourism Learnings From Rural Art Giants

With 48 silo art installations across Australia and another 15 in planning, there is no sign of a popularity slow down for these ‘media darlings’ of the street art movement. That is one conclusion of Dr Amelia Green, who has conducted the first national silo art survey. Amelia's findings are equally pertinent to any town, region or precinct that has any type of visitor attraction, including resulting challenges and opportunities. Amelia will provide delegates with a more detailed understanding of what needs to happen so destinations can maximise their efforts to attract first-time and return travellers.

11.00 - 11.30

Morning Tea

11.30 - 12.15

Building Your Offering is Just the Start

(More to come)

12.15 - 1.00

Solutions to Build Your Dream

Interactive Roundtables. Taking learnings from the two previous key speakers, delegates will workshop solutions to identified challenges so that they return home with fresh ideas and tools that can be implemented for the benefit of their entire community.

1.00 - 2.00


2.00- 3.15

Stream A: Mature-age visitation


Stream B: Art tourism


3.15 - 3.45

Afternoon Tea

3.45 - 4.15

Stream A: Mature-age visitation


Stream B: Art tourism

Street Artist Parade

Meet some of the creative gurus behind transforming destinations across Australia into vibrant destinations one wall at a time. (More to come)

4.15 - 4.45

Stream A: Mature-age visitation

From the Mouths of Baby Boomers

Learn what ignites passion in mature-age visitors, what they're seeking when they visit your area or operation, and what turns them off in this panel session with those who travel as part of the grey nomad 'army'.

Stream B: Art tourism

Funding Your Street Art Dreams

Now that you have been inspired by some of the country's best street artists, take the next step to transforming your destination by learning from Regional Arts Australia (formerly Arts Council of Australia) where to look and what to do to secure funds to turn that street art dream into reality. (More to come)

4.45 - 5.00

First day wrap and a little fun!

Free Night - Time to enjoy a stunning beachside eatery or an evocative bar.

Day 3 - Friday 4 March

8.30 - 9.00

Registration Desk Open

9.00 - 10.10

Turning COVID-wary Australian Travellers into Your Ambassadors

Dr Gabby Walters, an internationally-recognised crisis tourism expert, will share with delegates how Australian travellers are feeling about travel during 2022. ​Learn how to ensure you are a destination, operator or experience of choice for the COVID-wary traveller, and which segments to pursue, and much more.

10.10 - 10.30

"Walking in Your Visitor's Shoes" - a slow burn quiz (More to come)

10.30 - 11.00

Morning Tea

11.00 - 11.45

Stream A: Mature-age visitation


Stream B: Art tourism

From Broad Brush to the Perfect Perspective

What's the difference between a creative producer, an art collective and a street artist? What's the steps and pitfalls along the path to hiring the right people to bring your vision to life? Hear from those who have these roles. (More to come)

11.45 - 12.30

Stream A: Mature-age visitation


Stream B: Art tourism


12.30 - 1.30


1.30 - 2.30

Stream A: Mature-age visitation


Stream B: Art tourism


2.30 - 3.00

Afternoon Tea

3.00 - 4.00

Closing Address

4.00 - 4.15

Conference wrap

6.30 - 7.00

VIP Reception (by invitation only)

Pre-dinner drinks for gala dinner ticket holders

7.00 - 

Gala Dinner

A dazzling night of entertainment, food and friendship to accompany the announcements of the Australian Street Art Awards and Grey Nomad Awards winners. Three-course meal and drinks package. Included in all Full Summit / Jackrabbit and Bundle delegates. People who purchased a Summit only, masterclass only, one-day only, or student registration can buy a separate ticket to this event. Gala dinner tickets only are also available.

"I had an excellent time. It was so well organised, a really fun and educational event."

Emily Moskwa

Planning & Policy Research Officer

Campbelltown Council

(South Australia)


The Art of Attraction acknowledges the traditional custodians of the land on which we will be meeting, and we pay our respects to their elders - past, present and emerging.