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Three Opportunities in One
Showcase your difference. Stand out. Maximize your return.
The Art of Attraction conference, and Australian Street Art Awards and Grey Nomad Awards gala collectively offer a unique opportunity - a three for one deal where you will reach difficult-to-access tourism decision makers all in the one place through the one inter-connected tourism and travel business-to-business event.
The Art of Attraction is the only tourism conference in Australia that addresses the needs of destinations and operators that work to attract two key segments – over 55 visitors and art-loving tourists.
Meet decision makers from across Australia - 89% of previous delegates came from regional and rural Australia, and 68% were direct decision makers.
There are hundreds of communities that are using outdoor art to help attract and entertain visitors. While Australia has a long history of creating public art to captivate visitors, such as the 1970s craze of Big Things, there has never been a way of rewarding and supporting these towns, regions and inner-city precincts. The Australian Street Art Awards remedies that shortcoming.
The Grey Nomad Awards are a national program helping regional and rural Australia while recognising those who cater to mature-age travelers in exemplary ways. Australians aged 55+ are the largest users of travel services in both time and money spent – 44.8% of all services are consumed by this segment, compared to 32.2% for those aged under 35 years and 23.0% for those aged 35 – 55. (Ibisworld)
Whatever You Want
Want a highly effective yet inexpensive way to meet tourism professionals from metropolitan, regional AND remote Australia who are decision makers?
This is the perfect opportunity.
Want to align with the fast-evolving Australian public art scene?
Want to stand out to Australians aged over 55 who love our country, are cashed-up and ready to buy?
You are in the right place.
Want to reach art-lovers who also love soft adventure, travel and telling their friends?
We have a highly engaged audience who fit your bill.