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Three Opportunities in One

Showcase your difference. Stand out. Maximize your return.

The Art of Attraction conference, and Australian Street Art Awards and Grey Nomad Awards gala collectively offer a unique opportunity - a three for one deal where you will reach difficult-to-access tourism decision makers all in the one place through the one inter-connected tourism and travel business-to-business event.

CONFERENCE

The Art of Attraction is the only tourism conference in Australia that addresses the needs of destinations and operators that work to attract two key segments – over 55 visitors and art-loving tourists.

Meet decision makers from across Australia - 89% of previous delegates came from regional and rural Australia, and 68% were direct decision makers. 

STREET ART

There are hundreds of communities that are using outdoor art to help attract and entertain visitors. While Australia has a long history of creating public art to captivate visitors, such as the 1970s craze of Big Things, there has never been a way of rewarding and supporting these towns, regions and inner-city precincts. The Australian Street Art Awards remedies that shortcoming.

MATURE-AGE

The Grey Nomad Awards are a national program helping regional and rural Australia while recognising those who cater to mature-age travelers in exemplary ways. Australians aged 55+ are the largest users of travel services in both time and money spent – 44.8% of all services are consumed by this segment, compared to 32.2% for those aged under 35 years and 23.0% for those aged 35 – 55. (Ibisworld)

Whatever You Want

Want a highly effective yet inexpensive way to meet tourism professionals from metropolitan, regional AND remote Australia who are decision makers?

This is the perfect opportunity.

 

Want to align with the fast-evolving Australian public art scene?

Keep reading.

 

Want to stand out to Australians aged over 55 who love our country, are cashed-up and ready to buy?  

You are in the right place.

 

Want to reach art-lovers who also love soft adventure, travel and telling their friends?

We have a highly engaged audience who fit your bill.