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The Art of Attraction is the only tourism conference in Australia that addresses the needs of destinations and operators that work to attract two key segments – over 55 visitors and art-loving tourists.

This is your chance to connect face-to-face with those most interested in what you have to say or sell. So give those lack-lustre results of digital engagement at virtual events the flick and partner with us.


Attendees connect with, learn from and become inspired by leaders at the very forefront of:

  • Using street, public and silo art as a strong economic driver and visitor attraction mechanism.

  • Harnessing the loyalty of Australia’s most mobile, wealthiest and fastest growing visitor segment - over 55s.


Be with the people who make the decisions.

More than two-thirds of previous attendees had direct purchasing responsibility. Their role titles included:

  • Head of Economic Development

  • Director Regional Development

  • Director or CEO, Tourism

  • General Manager

  • Mayor or Councillor

  • Public Art Curator

  • Caravan Park Proprietor

  • Festival Director.

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  • Two full days + two nights of socials

  • Streams focusing on regional, rural and metropolitan street and public art

  • Special over 55s visitation sessions

  • A gala excuse to glam up

  • A fun themed welcome reception

  • Street Art Walking Tour

  • Meals amongst the exhibitors.

The Art of Attraction acknowledges the traditional custodians of the land on which we will be meeting, and we pay our respects to their elders - past, present and emerging.

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