Exhibit: the Art of Attraction

The Art of Attraction is the only tourism conference in Australia that addresses the needs of destinations and operators that work to attract two key segments – over 55 visitors and art-loving tourists.

It's time to reconnect face-to-face with those most interested in what you have to say or sell. So give those lack-lustre results of digital engagement at virtual conferences the flick and partner with us!

This is an opportunity aligned with Queensland Government COVID directives.


Attendees connect with, learn from and become inspired by leaders at the very forefront of:

  • Using street, public and silo art as a strong economic driver and visitor attraction mechanism.

  • Harnessing the loyalty of Australia’s most mobile, wealthiest and fastest growing visitor segment - over 55s.

Meet Decision Makers

Be with the people who make the decisions.

More than two-thirds of previous attendees had direct purchasing responsibility. Their role titles included:

  • Head of Economic Development

  • Director Regional Development

  • Director or CEO, Tourism

  • General Manager

  • Mayor or Councillor

  • Public Art Curator

  • Caravan Park Proprietor

  • Festival Director.

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Program Highlights

  • Two full days + three nights of socials

  • Streams focusing on regional, rural and metropolitan street and public art

  • Special over 55s visitation sessions

  • A half-day “Street Art for Tourism 101” masterclass

  • Optional pre-conference tour

  • Street Art Walking Tour

  • A fun welcome reception

  • Meals amongst the exhibitors.

The Art of Attraction acknowledges the traditional custodians of the land on which we will be meeting, and we pay our respects to their elders - past, present and emerging.