2 - 4 March 2021

The Events Centre Caloundra

Sunshine Coast, Queensland



"The future is like opportunity, both lie in front of you." - Tenesee Williams


2020 has been tough for every business, operator and destination. That's why we are committed to bringing you a BIGGER and BETTER Art of Attraction Tourism Summit in 2021.

In line with Tourism Australia's domestic Holiday Here This Year strategy and campaigns, the 2021 conference is the national platform to unite tourism leaders, decision makers, tourism operators and businesses in communities that rely on mature-age domestic tourists and the growing number of art-loving visitors. The primary goals of the conference are:

  • To enhance domestic visitation

  • Support the domestic recovery activities relating to tourism, with a special focus on regional and rural Australia.


Conference attendees will gain valuable, practical knowledge on how to:

  • Use public, street and silo art to drive visitation

  • Harness the wealth and loyalty of Australia's most mobile and fastest growing visitor segment - over 55s.

  • Become nationally coveted as a future winner of an Australian Street Art Award or national Grey Nomad Award.


After significant liaison, planning is now well underway for the 2021 conference:

  • Two full days of information-packed sessions

  • A third day of deep dive learning

  • Streams for regional and rural public art, plus metropolitan art precincts

  • Special over 55s visitation sessions

  • An optional half-day "Street Art 101" masterclass for everyone wanting to know how to deliver a mural from concept through funding and regulations to delivery

  • Site visits - your choice of street art walking tour or an attraction of special interest to over 55s

  • An innovative welcome reception

  • The gala presentation of the 2021 Australian Street Art Awards and Grey Nomad Awards.


Feedback from previous delegates and destinations strongly indicates that regional and rural destinations are especially keen to share their stories of resilience, innovation and determination in facing the challenges of 2020. We understand that competition in the domestic market is stronger now than ever, and providing credible inspiration to mature-age visitors and art-loving tourists to include your town, region or attraction on their holiday itinerary is more important than ever.


The 2021 conference will set you on the best path to achieve that goal with grass-roots, practical information, inspirational ideas, innovative networking and professional "matchmaking".


Through the Australian Street Art Awards and the Grey Nomad Awards, delegates will learn all about those destinations, operators and community organisations that are working extra hard to stand out by offering something out of the ordinary for either mature-age travellers or art-loving visitors.


Join us for the 2021 Art of Attraction - the only all-inclusive opportunity for Australia to connect with, be introduced to, learn from, and become inspired by tourism leaders at the very forefront of:

  • Using public and street art as a strong economic driver.

  • Harnessing the wealth and loyalty of Australia’s most mobile and fastest growing segment - over 50s.

The 2021 program will deliver valuable take-aways by offering a variety of sessions exploring the latest trends, research and case studies.


Hosted by Awards Absolute in conjunction with the Australian Street Art Awards and the Grey Nomad Awards, the summit location for 2021 will be announced soon.

Artists featured the panel strips:

(left to right) Anya Brock, Brenton See, Vans the Omega, Cam Scale, The Zookeeper, Drapl, Heesco, The Zookeeper, Drapl, Apparition Media, John Murray

Photography: Awards Absolute ta Australian Street Art Awards 



Senior Project Manager, FORM (Western Australia)

A fantastic event. It paired creatives, creators and communities together in the one place to exchange ideas, share advice and problem solve collective challenges, especially those experienced by rural and remote areas.


Corporate Services Officer

Yorke Peninsula Council

(South Australia)

The Summit provided practical learnings that could be bought back to everyday work.


Tourism Services Officer

Balonne Shire
Visitor Information Centre (Queensland)

The speakers were all so knowledgeable but presented in a way that was fun and interesting. Lots of great grass-root, practical ideas that got us all thinking.

Who Should Attend?

People whose job it is to increase visitation to towns, regions or states, plus those involved in public art in addition to people who cater to mature-age travellers, such as:

  • Economic Development Managers

  • Tourism Managers and Officers

  • Mayors and Councillors

  • Destination Marketers

  • Tourism Consultants

  • Public Art Curators

  • Art Agencies and Consultants

  • Tourism Educators and Researchers

  • Street Artists

  • Placemaking Professionals

  • Progress, Community and Business Associations

  • Caravan Parks & Campsite Managers

  • Show Societies

  • Festival & Event Organisers.

Sponsoring Partners

  • Facebook
  • Facebook
  • Facebook

+617 5446 4299


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