2 - 4 March 2021


"The future is like opportunity, both lie in front of you." - Tenesee Williams


2020 sure has been tough for every business, operator and destination. That's why we are committed to bringing you the 2021 Art of Attraction Tourism Summit in some capacity, either as a fully live event or as a combo of a live event with some digital components.


We are also committed to making it even BIGGER and BETTER.


Summit attendees will gain valuable, practical knowledge on how to:

  • Use public, street and silo art to drive visitation

  • Harness the wealth and loyalty of Australia's most mobile and fastest growing visitor segment - over 55s.


After a forced hiatus and significant liaison, planning is now well underway for the 2021 Art of Attraction:

  • Two full days of information-packed sessions

  • A third day of deep dive learning

  • Streams for regional and rural public art, plus metropolitan precincts

  • Special over 55s visitation sessions

  • An optional half-day "Street Art 101" masterclass for everyone wanting to know how to deliver a mural from concept through funding and regulations to delivery

  • Site visits - your choice of street art or an attraction of special interest to over 55s

  • A fun welcome reception and awards celebrations.


Feedback from previous delegates and destinations strongly indicates that regional and rural destinations are especially keen to demonstrate their resilience, innovation and determination in facing the challenges of 2020. We understand that encouraging and providing inspiration to mature-age visitors and art tourists to see Australia is now more important than ever, and our team stand alongside you.


Through the Australian Street Art Awards and the Grey Nomad Awards, we remain committed to supporting and showcasing destinations, operators and community organisations that are working extra hard to stand out, share their community stories and offer something out of the ordinary.


In the meanwhile, here's some information from the previous Art of Attraction to whet your appetite - the first all-inclusive opportunity for Australia to connect with, be introduced to, learn from, and become inspired by tourism leaders at the very forefront of:

  • Using public and street art as a strong economic driver.

  • Harnessing the wealth and loyalty of Australia’s most mobile and fastest growing segment - over 50s.

The theme of Driving Change explored the opportunities available to local and regional tourism organisations, local government, community and business organisations, private businesses and festivals interested in:

  • Art tourism, with a focus on public and street art including silo art and mega-murals, external murals, laneway projects, sculpture trails, monuments and street art events.

  • Mature-age tourism, with a focus on overland long-haul travellers and how to attract them in and out of peak season, and how to get them to stay longer.

The program delivered valuable take-aways for delegates by offering a variety of sessions exploring the latest trends, research and case studies.


Hosted by Awards Absolute in conjunction with the Australian Street Art Awards and the Grey Nomad Awards, the summit location for 2021 will be announced soon.

Artists featured the panel strips:

(left to right) Anya Brock, Brenton See, Vans the Omega, Cam Scale, The Zookeeper, Drapl, Heesco, The Zookeeper, Drapl, Apparition Media, John Murray

Photography: Awards Absolute ta Australian Street Art Awards 



Senior Project Manager, FORM (Western Australia)

A fantastic event. It paired creatives, creators and communities together in the one place to exchange ideas, share advice and problem solve collective challenges, especially those experienced by rural and remote areas.


Corporate Services Officer

Yorke Peninsula Council

(South Australia)

The Summit provided practical learnings that could be bought back to everyday work.


Tourism Services Officer

Balonne Shire
Visitor Information Centre (Queensland)

The speakers were all so knowledgeable but presented in a way that was fun and interesting. Lots of great grass-root, practical ideas that got us all thinking.

Who Attended?

People whose job it is to increase visitation to towns, regions or states, plus those involved in public art in addition to people who cater to mature-age travellers, such as:

  • Economic Development Managers

  • Tourism Managers and Officers

  • Mayors and Councillors

  • Destination Marketers

  • Tourism Consultants

  • Public Art Curators

  • Art Agencies and Consultants

  • Tourism Educators and Researchers

  • Street Artists

  • Placemaking Professionals

  • Progress, Community and Business Associations

  • Caravan Parks & Campsite Managers

  • Show Societies

  • Festival & Event Organisers.

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+617 5446 4299


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