March 2021


2021 will be BIGGER and BETTER.


In the meanwhile, here's some information from the inaugural Art of Attraction Summit to whet your appetite - the first all-inclusive opportunity for Australia to connect with, be introduced to, learn from, and become inspired by tourism leaders at the very forefront of:

  • Using public and street art as a strong economic driver.

  • Harnessing the wealth and loyalty of Australia’s most mobile and fastest growing visitor segment - over 50s.

The theme of Driving Change explored the opportunities available to local and regional tourism organisations, local government, community and business organisations, private businesses and festivals interested in:

  • Art tourism, with a focus on public and street art including silo art and mega-murals, external murals, laneway projects, sculpture trails, monuments and street art events.

  • Mature-age tourism, with a focus on overland long-haul travellers and how to attract them in and out of peak season, and how to get them to stay longer.


The full-day program delivered valuable take-aways for delegates by offering a variety of sessions exploring the latest trends, research and case studies. Morning plenary sessions were following by two streams in the afternoon, allowing delegates to explore specific art tourism issues or gain insights into other opportunities to increase visitation.


Hosted by Awards Absolute in conjunction with the Australian Street Art Awards and the Grey Nomad Awards, the summit location for 2021 will be announced once tourism destinations have a chance to focus on things other than coronavirus recovery.

Artists featured the panel strips:

(left to right) Anya Brock, Brenton See, Vans the Omega, Cam Scale, The Zookeeper, Drapl, Heesco, The Zookeeper, Drapl, Apparition Media, John Murray

Photography: Awards Absolute ta Australian Street Art Awards 



Senior Project Manager, FORM (Western Australia)

A fantastic event. It paired creatives, creators and communities together in the one place to exchange ideas, share advice and problem solve collective challenges, especially those experienced by rural and remote areas.


Corporate Services Officer

Yorke Peninsula Council

(South Australia)

The Summit provided practical learnings that could be bought back to everyday work.


Tourism Services Officer

Balonne Shire
Visitor Information Centre (Queensland)

The speakers were all so knowledgeable but presented in a way that was fun and interesting. Lots of great grass-root, practical ideas that got us all thinking.

Who Attended?

People whose job it is to increase visitation to towns, regions or states, plus those involved in public art in addition to people who cater to mature-age travellers, such as:

  • Economic Development Managers

  • Tourism Managers and Officers

  • Mayors and Councillors

  • Destination Marketers

  • Tourism Consultants

  • Public Art Curators

  • Art Agencies and Consultants

  • Tourism Educators and Researchers

  • Street Artists

  • Placemaking Professionals

  • Progress, Community and Business Associations

  • Caravan Parks & Campsite Managers

  • Show Societies

  • Festival & Event Organisers.

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